• Cosmopolitan‘s May 2014 cover could either really annoy readers, or launch a new trend in magazine advertising. This month’s subscriber issue has a peel-away cover sponsored by L’Oreal, featuring model Robyn Lawley. The cover’s got a series of taglines, and opens up into a one-page ad for the brand’s “silkissime” mascara. So, who’s this month’s upstaged cover girl? Big Bang Theory‘s Kelly Cuoco Sweeting. Apparently, the sponsored cover was also designed by the Cosmo team, with the exception of the tagline announcing a L’Oreal contest. “It’s a bit like the white flap on The New Yorker,” editor-in-chief Joanna Coles told WWD. “It gives me twice the real estate to explain what’s in the magazine. It’s not purely an ad. I suspect we’ve unleashed a trend.” Hmm… I kind of hope not. What do you think, guys, are you into seeing more product-placed magazine covers? (WWD)
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